Why any of us journalists can learn from the tabloids' astute methods

I am probably not known as tabloids’ best friend. However I must admit that those newspapers have a power of fascination on me. Why?
Simply because they seem to always reach the goals they set. Targeting a large scale of customers, the tabloids manage to catch their eye in any case. Moreover, and despite their lack of intellectual topics, they are certainly the best selling papers all over the world.
How come The Sun is more popular than the intellectual The Guardian? How come most people prefer losing themselves into The National Enquirer than reading The New York Times, for instance?
Well…maybe because the tabloids the common citizen s curiosity better.
Can t beat the tabloids? Learn from them! You can use their tactics- with better working ethics, though.
Just buy one of them tabloids. Have a deeper look at the newspaper s very conception. Ask yourself what would make you wanna buy it.
First of all, any clever journalist ought to know that a well built headline makes any article, report or story, no matter what the subject line is.
So before you start gathering ideas and finding a proper architecture for your article, take enough time to think and rethink your title.
If you look at it very carefully, behind each successful article lies a cleverly handled headline!
Second, remember that a picture is worth a thousand words! Yes, this is probably one of tabloids least hidden secret. Try to insert a picture that will illustrate your words.
Third, go straight to the subject. Don’t drown your article into a myriad of superficial details that might be of interest for you, yet a boredom for your readership. In short, offer a precise, structured article.
Fourth, quote them people into their own quotes!
To add credibility to your article or report, it is always useful to possess people s original quotations. Those are the ingredients that will help spice up your article.
However if you wanna be considered a journalist who is worth his weight, don t follow tabloids shameful example: never ever spread any gossips.
You are unsure of your source? You’d like to inform your readership, though? In that case, sentences like  it is rumored or an unofficial source says (yet it is unconfirmed) can help you out of any form of embarrassment.
Beginners might consider looking at tabloids as a waste of time. However, any experienced writer will confirm you that only an acute sense of observation combined with a strong will to perfect one s craft will make a professional writer/ journalist of you.
Copyright by Isabelle Esling
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